P3

ANALYSE THE TARGET AUDIENCE

(THE GAME IN THE VIDEO)

PLAY THE GAME AND RE-ANALYSE YOUR ANSWER

I still agree with with the target audiences I listed above. This is because that I am in the primary target audience that I wrote about the game and I enjoyed it while not being interested in most of the typical interests the primary target audience has.

EXPLAIN WHAT IS IT THAT WOULD INFLUENCE THE AUDIENCE TO PLAY

The primary driver of the target audience towards Hellblade is the alluring story along with the impressive visuals of the game. The story is interesting because it has many subliminal meanings alongside the face-to-face messages about mental health and how the character in the game is struggling with her 'inner-demons'. The visuals are impressive because it's very vibrant but dull at the same time which is eye-catching. Alongside that, the cutscenes are another impactful feature that would influence the audience to play as it shows the scenery and action around the whole map the character is playing in.

RE-CUT GoT TRAILER

TEASER TRAILER 1

RE-CUT I KILL GIANTS TRAILER

TEASER TRAILER 2

WHY WILL MY PEN PORTRAIT TARGET AUDIENCE ENJOY HELLBLADE

My pen portrait target audience will enjoy playing 'Hellblade' because they enjoy playing most types of video games in general; this can relate to the pen portrait enjoying 'Hellblade' as they specifically enjoy playing 'Action-Adventure' games or 'Action-Fantasy' in a solo campaign mode rather than in a group of players.

WHAT ASPECTS OF HELLBLADE WILL THE TARGET AUDIENCE ENJOY

The main aspect of 'Hellblade' the target audience will enjoy the most would be the engaging story that the game presents the player with; this includes all the cutscenes, dialogue and the fact that the game is designed to make it look like the character is continually in a cutscene with its graphics and UI layout.

WHAT WOULD INFLUENCE THE TARGET AUDIENCE TO PLAY HELLBLADE

(KEY INFLUENCES ON TARGET AUDIENCE)

The main influence that will make the target audience play 'Hellblade' would be advertisement through trailers and gameplays because they show what the game is like through the use of cinematography and graphics in trailers which will generate hype for the game as it's something different. Additionally, the target audience might be influenced by the general mechanics and story of 'Hellblade' as it might be similar enough to other single player campaign games to be able to learn quickly but hard to master the game. These influences will entice the target audience as they can make a decision on whether 'Hellblade' is a game they want to invest their time into or not. 

Another influence would be the platform the game is associated with as it's a console specific game rather than being a PC/Console game. For example the target audience will vary depending on whether the game is specifically designed for the PS4 or XBOX X.

Furthermore, another influence would be the type of genre 'Hellblade' is along with it being a single player campaign game rather than a multiplayer social experience; this is because the target audience may enjoy Action-Adventure games but not with over-the-top guns and weapons which is in a typical shooter game.